Auto Finesse was founded in 1999, when a group of detailers decided to start their own company. Under the original name JB's Valeting Service, they mainly looked after high class cars. In 2005, the company was renamed Auto Finesse. The focus has also changed and the portfolio of detailing services has expanded. However, it is not possible without top-notch products, which is why in 2011 Auto Finesse introduced its first line of products, which included 7 basic detailing products, the number of which was soon doubled. Due to the extreme interest in the Auto Finesse brand, there was an expansion in 2013, and in addition to England, their products can be purchased practically all over the world (e.g. including Thailand, Mexico or Australia). In 2019, another brand milestone occurred in the form of the establishment of an Academy for lovers of detailing. Today, Auto Finesse is probably the most popular brand in the world, not only thanks to the perfect composition of the assortment with quality products, but also thanks to sophisticated marketing and great design.